Watchword technique

The watchword technique works as a reverse mind map. I was introduced to the technique in the beginning weeks of the Design MA at Manchester School of Art. We used it as a way to determine our individual design practice and interests. The beauty of the process is that from the outset you can never be sure of the final outcome. Ultimately the reversed map becomes a useful resource for self reflection and understanding. 

Watchword technique Oct 2013

Watchword technique Jan 2014

After an initial period of research, exploration and experimentation I was intrigued to repeat the watchword technique to see if / how my design intentions had evolved. You can see the comparison above. The aim over the next few weeks is to reflect on the journey so far, from "home" to "vehicle".